Files
cma-management/backend/app/api/products.py
T
Hermes CI Fix 9de6e522a4 feat: 波士顿产品矩阵 — 四象限分析(明星/现金牛/问题/瘦狗)
- 数据层: product_sales表+导入脚本(93条, 酣客1-8月商品销售排行榜)
- 后端: GET /api/cma/products/matrix?entity_id&months
  横轴=销售趋势(线性回归), 纵轴=加权毛利率, 气泡=销售额
- 前端: ProductMatrix.vue ECharts散点图+象限卡片+明细表, 支持酣客/博海切换
- 验证: API四象限分类正确, 数据联动, 前端路由200, 全部通过
2026-08-25 00:25:11 +08:00

159 lines
5.9 KiB
Python

"""波士顿产品矩阵 API — 四象限分析"""
from fastapi import APIRouter, Depends, Query
from sqlalchemy.orm import Session
from app.database import get_db
from app.models import ProductSales
from collections import defaultdict
router = APIRouter(prefix="/api/cma/products", tags=["产品矩阵"])
def _calc_quadrant(trend: float, margin: float) -> str:
"""四象限分类:
横轴=近3月销售趋势(正=增长),纵轴=毛利率
明星(Star) = 高趋势+高毛利
现金牛(CashCow) = 低趋势+高毛利
问题(QuestionMark) = 高趋势+低毛利
瘦狗(Dog) = 低趋势+低毛利
"""
trend_high = trend >= 0
margin_high = margin >= 0
if trend_high and margin_high:
return "star"
if not trend_high and margin_high:
return "cash_cow"
if trend_high and not margin_high:
return "question_mark"
return "dog"
@router.get("/matrix")
def get_product_matrix(
entity_id: int = Query(1, description="1=酣客 2=博海"),
months: int = Query(3, ge=1, le=6, description="趋势计算月数"),
db: Session = Depends(get_db),
):
"""产品矩阵:横轴=销售趋势,纵轴=毛利率,气泡=销售额"""
# 取最近 months+1 个月(多取1个月用于计算趋势)
periods = db.query(ProductSales.period_month).filter(
ProductSales.entity_id == entity_id
).distinct().order_by(ProductSales.period_month.desc()).limit(months + 1).all()
periods = sorted([p[0] for p in periods])
if len(periods) < 2:
return {
"entity_id": entity_id,
"has_data": False,
"message": "数据不足,至少需要2个月数据",
"quadrants": [],
"products": [],
}
trend_periods = periods[-months:] # 最近 months 个月
prev_periods = periods[:-months] if len(periods) > months else periods[:1]
# 加载数据
rows = db.query(ProductSales).filter(
ProductSales.entity_id == entity_id,
ProductSales.period_month.in_(periods),
).all()
# 按商品聚合
products = defaultdict(lambda: {
"code": "", "name": "", "months": {},
"total_sales": 0, "total_qty": 0, "total_gross": 0,
})
for row in rows:
p = products[row.product_code]
p["code"] = row.product_code
p["name"] = row.product_name
p["months"][row.period_month] = {
"sales": float(row.sales_amount or 0),
"margin": float(row.gross_margin_rate or 0),
"gross": float(row.gross_profit or 0),
"qty": int(row.sales_qty or 0),
}
p["total_sales"] += float(row.sales_amount or 0)
p["total_qty"] += int(row.sales_qty or 0)
p["total_gross"] += float(row.gross_profit or 0)
# 计算每个商品的趋势和毛利率
result_products = []
for code, p in products.items():
# 趋势 = 最近月份 vs 前一月的环比(取趋势期间的平均环比增速)
# 用最近3个月的销售序列做简单线性趋势
trend_sales = []
for pp in periods:
trend_sales.append(p["months"].get(pp, {}).get("sales", 0))
# 线性回归斜率(最小二乘)
n = len(trend_sales)
if n >= 2:
xs = list(range(n))
x_mean = sum(xs) / n
y_mean = sum(trend_sales) / n
numerator = sum((xs[i] - x_mean) * (trend_sales[i] - y_mean) for i in range(n))
denominator = sum((xs[i] - x_mean) ** 2 for i in range(n))
slope = numerator / denominator if denominator else 0
# 斜率转为百分比(相对期间平均销售)
avg = y_mean if y_mean != 0 else 1
trend = slope / abs(avg) * 100
else:
trend = 0.0
# 毛利率 = 加权平均(按销售额)
weighted_margin = 0.0
total_sales_for_margin = 0
for pp in trend_periods:
m = p["months"].get(pp)
if m and m["sales"] > 0:
weighted_margin += m["margin"] * m["sales"]
total_sales_for_margin += m["sales"]
if total_sales_for_margin > 0:
weighted_margin = weighted_margin / total_sales_for_margin
else:
# 无销售用平均毛利率
margins = [p["months"][pp]["margin"] for pp in p["months"] if p["months"][pp]["margin"] != 0]
weighted_margin = sum(margins) / len(margins) if margins else 0
quadrant = _calc_quadrant(trend, weighted_margin)
result_products.append({
"code": code,
"name": p["name"],
"total_sales": round(p["total_sales"], 2),
"total_qty": p["total_qty"],
"total_gross": round(p["total_gross"], 2),
"trend_pct": round(trend, 1),
"margin_pct": round(weighted_margin, 1),
"quadrant": quadrant,
})
# 按销售额排序
result_products.sort(key=lambda x: -x["total_sales"])
# 四象限汇总
quadrant_labels = {
"star": {"label": "明星产品", "icon": "🌟", "advice": "高增长+有毛利,重点主推,加大投入"},
"cash_cow": {"label": "现金牛", "icon": "🥇", "advice": "销量大但增长放缓,维持稳定产出"},
"question_mark": {"label": "问题产品", "icon": "❓", "advice": "增长好但毛利低,优化成本或提价"},
"dog": {"label": "瘦狗产品", "icon": "🐶", "advice": "低增长+低毛利,考虑清库存或停产"},
}
quadrants = []
for q in ["star", "cash_cow", "question_mark", "dog"]:
items = [p for p in result_products if p["quadrant"] == q]
quadrants.append({
"key": q,
**quadrant_labels[q],
"count": len(items),
"products": items,
})
return {
"entity_id": entity_id,
"has_data": True,
"periods": periods,
"months_analyzed": months,
"quadrants": quadrants,
"products": result_products,
}